ABOUT PROPER FOCUS OPTICAL
Charlottesville's Trusted Optical Shop
Welcome to Proper Focus Optical, formerly Keller & George Optical, proudly serving Charlottesville and the surrounding communities with exceptional eyewear and personalized service for more than a century. While our name has changed, our commitment to quality, craftsmanship, and customer care remains exactly the same.
Conveniently located in our new, larger location, Proper Focus Optical offers an unmatched selection of premium eyeglasses, designer frames, prescription lenses, sunglasses, and personalized optical services. We welcome patients of all ages and work by appointment so every customer receives the one-on-one attention they deserve. Schedule your appointment online HERE or give us a call at 434-293-5364—we may even be able to see you the same day!
A Tradition of Quality Eyewear
For generations, families throughout Charlottesville have trusted us to help them see clearly and look their best. As Virginia Licensed Optician and owner since 2000, I am proud to continue the legacy established by Keller & George Optical while introducing a fresh, modern shopping experience centered around you.At Proper Focus Optical, our philosophy is simple:
We Focus on What Matters…YOU.
Our goal is to help every customer find eyewear that not only provides exceptional vision but also reflects their personality and lifestyle.
Eyewear Selection Like Nowhere Else
Whether your style is timeless and sophisticated or bold and fashion-forward, you’ll discover one of Charlottesville’s most distinctive collections of eyewear.
Our carefully curated selection includes:
- Designer eyeglass frames
- Modern and classic styles
- Lightweight everyday eyewear
- Colorful statement pieces
- Minimalist designs
- Premium prescription sunglasses
- Frames for children, adults, and seniors
Customers frequently tell us they’ve found styles they simply haven’t seen anywhere else in Charlottesville. We continually update our collections to bring you unique, high-quality eyewear from respected designers and manufacturers.
Why Choose Proper Focus Optical?
Choosing eyewear is about more than selecting frames—it’s about ensuring your vision, comfort, and confidence. That’s why Proper Focus Optical employs only Virginia Licensed Opticians. This means every fitting, adjustment, and recommendation is performed by highly trained professionals who meet the rigorous standards established by the Commonwealth of Virginia.
Our expertise helps ensure your glasses:
- Fit comfortably
- Provide optimal vision correction
- Meet your prescription precisely
- Perform as intended for everyday life
From your first appointment to your final fitting, we’re committed to making sure every detail is exactly right.
Personalized Service You Won’t Find at Big-Box Retailers
Unlike large chain stores, we believe exceptional service takes time. By scheduling appointments, we’re able to give every customer our full attention without feeling rushed. We’ll help you compare frame styles, discuss lens options, ensure the perfect fit, and answer every question so you leave feeling confident in your investment.
Whether you’re purchasing your first pair of glasses, updating your look, or replacing an old favorite, you’ll experience the personalized care that has made us a trusted name in Charlottesville for generations.
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